History of Gaiam
Gaiam Inc of Colorado USA and Interfine Holdings finalised a Joint Venture Company in September 2004. The outcome of this arrangement has been the creation of Gaiam Australia Pty Ltd. Gaiam is involved in the marketing of a range of products defined as LOHAS - Lifestyle of Health and Sustainability through direct mail and the supply to retail stores. The brand connects strongly with the trend towards inner health; beauty and harmony; and concern for resource protection and conservation. Gaiam brings our customers a range encompassing a healthy and harmonious lifestyle and this is a perfect fit with the profile of the needs of our customers.
Our Name - GAIAM
Gaiam (pronounced "guy-am"), is a fusion of the words "Gaia" and "I am". Gaia, mother Earth, was honoured on the Isle of Crete in ancient Greece some 5,000 years ago by the Minoan civilization. This civilisation valued education, art, science, recreation, and the environment. They believed that the Earth was directly connected to its existence and daily life. The concept of Gaia stems from the ancient philosophy that the earth is a living entity. At Gaiam, we believe that all of the Earth's living matter, air, oceans and land form an interconnected system that can be seen as a single entity. The word Gaiam represents planetary awareness, preservation, and support of the interconnectivity of all living things. By nuturing, protecting and respecting our planet, its natural resources and its inhabitants, we enrich our own lives and those of future generations.
Company Services
By offering information, products and services under Gaiam's name or recommendation, we are working to become the source for individuals and businesses interested in natural health, ecological lifestyles, personal growth and sustainable commerce.
We offer the highest quality branded products and services available, many of which are exclusively produced for Gaiam. Our merchadising strategy is based on extensive research, customer suggestions and recommendations, attendance at global industry trade shows, and working closely with vendors and industry leaders on product development. We are commited to enhancing our reputation in the marketplace by continuallt improving our services to you.
Our Mission
Gaiam's mission is to provide choices that foster a sense of belonging to a healthy and conscious community that can make a difference in the world.
Gaiam was created as a lifestyle company with the vision that, given a choice, people would choose a lifestyle that is healthy and life enhancing - for themselves, their families, and the Earth.
The opportunity to affect people's lives with media, information and producrs is both a privilege and a responsibility. The Gaiam lifestyle is a vote for media that matters, individual wellness, and the sustainability of the Earth's resources.
We are building our brand identity as the truted source and unnifying brand for people interested in the benefits and rewards of Lifestyles of Health and Sustainibility (LOHAS). We coined the acronym LOHAS more than seven years ago, and it is now the title of magazines not only in the United States, but also in countries like Japan; it's quoted in international publications from Business Week to The New York Times; and a search for the term "LOHAS" on sites like Google returns millions of results.
LOHAS Overview
We believe that, given a choice of media and products that have the same quality, efficacy and style as comparable media and products, people will choose to support a company that shares their values and inspires them to live better lives.
This concept is shared already by over 50 million people worldwide.
The milestones we have achieved give us opportunities to reach more customers with our mission and help them experience healthy, inspirational and sustainable lifestyles.
Gaiam Lifestyle is the most compelling and vivid way we inspire and empower people to expand their thinking, feel connected to something bigger than themselves, tap the power of the mind-body connection, and make a difference in the world. From out fitness / wellness instructional programs, DVDs & audio CDs, Gaiam Lifestyle resonates with consumers because it speaks to a deep longing for life experiences that are more meaningful, more fulfilling and more connected with the natural world and our global community. Our media reflects our core values, rooted in the connection between the personal and planetary health.
